530 W 30th St

AAPC developed the architectural and interior design for Cello's Pizzeria at 530 West 30th Street, a lively ground-floor restaurant set within a contemporary residential tower near Hudson Yards. The storefront features floor-to-ceiling glazing, green-and-white striped awnings, and glowing neon signage that gives the pizzeria a classic New York presence along the street. Inside, the design blends retro-Italian character with a modern edge: a long green marble bar with fluted wood fronts, hexagonal mosaic tile floors, dark coffered ceilings, and gallery walls of framed black-and-white photography. Custom illuminated arches frame the pizza counter and beverage station, with menu items lettered directly onto the glowing trim. Our team coordinated the storefront, interior architecture, custom millwork, lighting, and code compliance to deliver a cohesive, brand-forward dining environment.

AAPC Architecture is a New York City firm specializing in compliance-focused design, DOB filings, and commercial development.