AAPC delivered a bespoke pop-up kiosk for Acqua di Parma at 151 W 34th Street in Herald Square. The compact retail experience required precise coordination with the city's outdoor public space regulations while showcasing the brand's signature Italian elegance. Our team navigated permitting for a temporary structure on a high-traffic public plaza, designed a refined product display that translated the heritage fragrance house's identity into a small footprint, and ensured every detail — from the iconic yellow architectural form to the curated bistro seating — reinforced the brand experience for thousands of daily passersby.
AAPC Architecture is a New York City firm specializing in compliance-focused design, DOB filings, and commercial development.